Recruitment marketing is a key factor in attracting and retaining talent. However, recruitment marketing can be difficult to measure considering there are so many factors that go into recruiting new employees. Therefore, here are some tips to consider when devising your recruitment marketing plan.
1. Target extremely specific results
Choosing a goal like “increase ROI” is way too broad to measure, especially through recruitment marketing. Instead, find highly specific goals that are tangible and measurable. If you are a sourcing company, you might look at something like lowering cost-per-hire for your client. Obviously, these will differ depending on your business, but having these specific goals are key to successful recruitment marketing.
2. Figure out how these results will improve your overall business
Having good looking data is great, but it means nothing if it doesn’t contribute to your bottom line. For example, you can have a great cost-per-click on your Facebook ads, but if the people clicking on your ads never end up converting to paying customers your ads weren’t really that successful, even if your numbers looked good. Make sure your recruitment marketing is having a real impact on your business.
3. Create benchmarks and utilize analytics
Before you decide on the direction you are going, you need to know where you are. Therefore, before you start tinkering with your recruitment marketing strategies, take note of your current position, your current tactics, and use analytics to measure the important key performance indicators. Once you know where you stand, you can deduce weak points in your strategy or areas where you can improve and go from there.
4. Create realistic and measurable goals
Besides just specific results with your recruitment marketing tactics, you need overall goals to ultimately reach for. Creating measurable goals is important because when you can look at data, it helps to understand where you are and where you need to get to succeed. However, keep in mind that your goals need to be realistic, because there’s no point in setting impossible goals.
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