Search engine optimization is a critical skill for driving traffic to your WordPress site. What that means is designing your website using certain tricks so that it will show up higher in search results on Google, Yahoo, and Bing, resulting in more organic traffic. These tips are not the be all end all but are definitely some simple ways to start improving your SEO efforts.
1. Content is King
Regardless of the tips and tricks you use on your site, you still need to pair it with original, quality content. Don’t overload your posts with keywords just to have keywords either. Traffic is good only if they are finding your site and sticking around. A high bounce rate means your traffic isn’t actually giving you conversions.
2. Backlink and Permalink
WordPress makes it really easy to link other pages to your posts. This means you can link relevant websites that also have good page ranking, as well as linking your other posts to generate cross-traffic. Make sure you change what text shows from the link, and if possible use keywords.
3. Name Your Image Files
Make sure you add alt and title tags to your images because Google calculates all of these for ranking image searches. Change the name of your photo files too; instead of photo354.jpg, change it to professional-business-meeting.jpg.
4. Use Search Engine Optimized Themes
Certain WordPress themes use more code than others for layout and design. Google goes through all of this to find relevant keywords, so the themes with less code have a higher keyword density. Also, the faster a website loads the higher it ranks in Google search, so a simpler theme also can be beneficial.
5. Share Posts on Social Media
Promote your posts on your social media, but do so tastefully. Promote other people’s content as well if they are relevant to your niche. Also follow/share/like back to build a positive presence.
6. Use H1-H6 Headings
Google takes into account keywords with these headings over general text, so make sure you use these for your titles, subtitles, and important sentences. Definitely don’t overdo it but smart use of headings is critical for a successful WordPress site.
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