Case studies are incredibly useful for showing off your product and how it works to potential customers. Seeing real life examples of how your company successfully worked with another client can be much more powerful than a sales rep talking about your business. However, it is important to create a good case study that speaks to your customer and highlights what is important to them. This will go a long way in making your ideal potential customer into a reality.
1. Choose a relatable customer
Make sure the customer you choose in your case study is one that potential customers can relate to. They should be in the same or a related field. Having a well-known brand name is also positive, as that gives you more credibility. Targeting a certain market lets potential customer know you have knowledge and experience in their industry.
2. Give lots of details
A good case study paints a picture from start to finish of your transaction with a client. You want to give a good background on the company so it is clear what kind of position they were in, what their needs were, and why they chose to work with your company. Potential customers care about these details the most as they can make or break whether they decide to work with you.
3. Professional formatting
You want your case study to look nice and polished. Use a nice font, make everything easy to read, use a header, footer, and lists, and create graphics to illustrate your points further. Having a professional looking case study adds a lot of credibility and will make potential customers more likely to believe in the benefits you provide.
4. Give data-driven results
At the end of the day, potential customers care about the bottom line and what results you will provide. Ultimately, the best way to show that is through numbers. If you are a marketing company, you might want to show how you lowered cost per click or increased social media presence. Regardless, showing your impact through numbers is the clearest way to prove results.
5. Use different formats
There is not one single case study template that works best. You can change up graphics, colors, images, and arrangements for different ones. You can also use different mediums like video. Having a variety of types will help you appeal to a larger audience.
6. Market your case studies
There is no point in making great case studies if you aren’t going to promote them. Put them up on social media and make them easily available on your website. If they are going to have any impact on your bottom line, they should be clearly available so any potential customers browsing your website can see them immediately. Again, a good case study can move someone down the sales funnel that otherwise would just click away.
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