Do Your Homework

Do Your Homework

Listen to the Do Your Homework episode at the link above or wherever you enjoy podcasts. 

The Candidate Experience Podcast is hosted by Chuck Solomon. A transcription of this interview is available below.

Together with his guests, Chuck who is on the team at LineHire, discuss the good, bad and ugly of the candidate journey. With emphasis on helping companies strengthen their candidate experience to ultimately improve their employer brand and help job candidates navigate the hiring journey. 


Chuck Solomon

Welcome to the Do Your Homework episode, my special guest, Nina Merklina-Morrison,  CEO of LineHire, shares her insights into enhancing the job candidate experience.

Pay close attention to the tips she offers to both companies that are hiring as well as job candidates on improving the hiring journey. 

If you like what you hear on this podcast please subscribe and share with others. Want to comment, discuss, provide feedback you can send me a note via LI, or via the contact form on our site www.The Thanks for listening and here’s my interview…

Chuck Solomon 0:00
Nina, how did you get into recruiting?

Nina Merklina 0:03
Ah, that’s an interesting story to share. Well, I am from Moscow and which you may have noticed from my accent. Sure. So I’m already a naturalized US Citizen. Leave here with my family in Chapel Hill, North Carolina.

I got into recruiting by accident, pretty much like every single recruiter out there. straight after my software selling experience was kind of interesting. And my former boss invited me to join an executive switch companies so um, that’s how I ended up there.After working there for many years, I started my own recruiting agency, which would grew pretty quickly. And then I had moved to us and that’s pretty much the whole story. Oh, I’m looking back and it makes me feel old because I did start, I did start my recruiting career and 90s. So late 90s.

Chuck Solomon 1:06
So before there was LinkedIn!

Nina Merklina 1:09
Yeah, I am probably interviewed about, I don’t know, 1000 over 1000 people over over lifetime. And I’ve read countless resumes. So I don’t even I’m afraid even to think about the number. hundred thousand. I didn’t know a lot. That’s it. That’s a pretty big number. So what do you do now? Wow, I run a company that dedicated to help hiring managers build their teams and hire more efficiently. So we call it glamour.

Chuck Solomon 1:45
So just so everyone knows, Nina is is my boss. She’s the CEO of LineHire and was was and still is a big supporter of mine in starting this podcast, So thank you for thank you for your support.

Nina Merklina 2:03
Thank you, Chuck, I think your podcast idea was brilliant. I like listening to interviews. You know, I often learn from the people you speak to, because sometimes they share some really unique perspectives. And that actually sometimes, you know, results in certain processes that we change, you know, and we can implement and so that we can deliver a better experience to the candidates to the employees to all in both parties.

Chuck Solomon 2:31
Sure, I agree. What would you say is the biggest challenge the companies are facing hiring wise these days?

Nina Merklina 2:41
I would say bandwidth, bandwidth, probably the biggest challenge at the moment about talking about the recruiting efforts in particular, yes, companies just don’t have enough bandwidth. I think that’s one of the main reasons why it leads to negative experience. For candidates, they they all fall into this so called black hole of companies applicant tracking systems ATS. the recruiting process currently takes longer than I do, which isn’t, which is, which amazes me and ultimately impacts the company’s employer brand. And that is not not in the obvious in a bad way. I think that this is something that absolutely has to be changed.

Chuck Solomon 3:28
Yeah, it doesn’t doesn’t sound good.

Nina Merklina 3:30
I honestly think that one of the reasons, the company’s lacking bandwidth, it’s also because they have always don’t want to add extra recruiting headcounts,

Chuck Solomon 3:42

Nina Merklina 3:42
Their recruiting teams. They know that is expensive to hire, recruiting agencies, whether it’s big companies or small freelance recruiting help. The process takes longer as I mentioned already, it’s it’s almost group I think, like Over 50, or I think doubled in length lately, I don’t remember exact number. I think it takes an average about what 40 to 50 days right now to onboard a person on average, but I’m not sure how, how proper the average number is. It’s kind of it could be a little bit of a statistical error there. But that’s what I remembered from when I look at his last.

Chuck Solomon 4:26
Yeah, wow. No one would really expect that with sort of all the advances, like with LinkedIn or Indeed and social media and sort of other HR tech tools and stuff that are now available to companies. I, you know, I would expect that the time to hire would actually be trending downwards and not upward.

Nina Merklina 4:51
You would think that it’s going to get faster, but it’s not.

Chuck Solomon 4:53
Yeah. So why is it that companies aren’t investing more in recruiting?

Nina Merklina 5:00
Well, I think companies sometimes think they do. But I also think that historically, there was a lot of the recruiting I think, is a little bit of a reactive industry. And historically, talent acquisition hiring practices were all seen as like a back office admin function that cost center

Chuck Solomon 5:19

Nina Merklina 5:20
and just a pure expense from majority of companies. Even those who really announced publicly proclaim that staff is our main resource that is strategically advantage, and etc. It’s still recruiting is still seen as a back office admin function. And the To my mind, this is the major strategic mistakes for most of the companies right now. People in the obviously departments understaffed and people overworked candidates don’t hear feedback not because there is a mean recruiter out they just really just doesn’t have enough bandwidth to get in touch with everybody and became impersaonal for the better or for worse.

And I think that the average performance over recruiting departments right now is

I would say extremely, extremely by hindered b Lack of bandwidth.

Chuck Solomon 6:21
Sure. Yeah. So just for the record, and I hear from job seekers all over the country all the time. There are some bad recruiters out there. I just heard this. This awful story. This is actually coming from a candidate there was dealing with a third party recruiting agency and the candidate decided they didn’t want the job. And this was a job with a well known Fortune 500 company. They just decided that they were they were they had other options because candidates have lots of options these days. And they they relate to me

He said, he said for one, the process went way too long. And for two that, it was like the recruiting agency was kind of like keeping them away from the actual hiring manager. And he wanted to talk to the hiring manager, he didn’t really want to talk to the recruiting agency. He wasn’t going to be working with a recruiting agency. And he just decided that he’s going to take another job and and I think he made a wise decision there. But what he said is, once he declined, that the recruiting agency was just really like rude to him and like berating him like saying that, you know, you’re making a big mistake here and stuff. So. So just for the record, there are

there are bad recruiting agencies out there

Nina Merklina 7:50
that had examples, as the barrier of entry into recruiting industry is reasonably reasonably small.

Chuck Solomon 8:02

Nina Merklina 8:02
there is no college degree, right?

Chuck Solomon 8:04

Nina Merklina 8:05
You become a recruiter, as I said before by accident, then whatever practices you learn along the way, those are your practices. And not everyone is lucky to work in good companies like I have.

Chuck Solomon 8:16
Yeah, I agree. So going back to the companies for a second, and it seems really short sighted for the companies that, you know, as you mentioned, you know, companies tout their, you know, our staffers our most important asset, but then the staff that are actually involved with the hiring, onboarding, and then retention of these people, they’re they’re just overworked, under resourced and stuff. That just seems really short sighted to me.

Nina Merklina 8:46
Well, yeah, I agree completely. I think that companies not really fully realizing that the change is already happening. And the change is happening in the workplace everywhere and the way how can

This fine new jobs and it’s not even the I’m not even talking about the internet as a way of communication or delivering your resume, right? We don’t need any more to fax it or send it by mail. Right.

Chuck Solomon 9:13

Nina Merklina 9:14
But the whole process is how to acquire talent is evolving clue. So, um, someone just needs obviously it happens faster than another is some some interesting there’s still, you know, stuck in the dark ages, but the change is happening everywhere and it will impact all industries so hundred percent of them.

Chuck Solomon 9:33

Nina Merklina 9:34
yeah. So um, so that’s that I also think that a lot of practices you know, I mentioned before recruiting industry somewhat very conservative,

Chuck Solomon 9:42

Nina Merklina 9:42
and rightfully so, because recruiting essentially deals with people’s lives, right, with careers with a with a lot of a lot is on the line. So some level of conservative approaches is actual justified but the many processes, you know and approaches how we deal with this process is completely outdated. For example, you know, back when I started identifying candidate was a very expensive long process. Right now identifying a candidate takes literally seconds ever since the our Rolodex has hit the cloud. Thank you LinkedIn by the way.

It takes literally seconds to identify a person.

Chuck Solomon 10:30
Do you think it’s any easier today to go ahead and convince them to take a new job?

Nina Merklina 10:36
I don’t think so. As you know, what I see I mentioned before, I know I can quickly identify a possible candidate for a job but it’s not that easy to get in touch with that person. The abundance of communication and the abundance of various channels of communication led to the to the kind of a counter reaction from people with filter all incoming information. And actually human contact that quality conversation became a rarity. It’s it’s a, it’s a hard currency right now to actually have a human being talking to you. And, and it’s everything a lot of things could be automated in the recruiting industry. One thing that he cannot automate completely is building relationships. And everything about hiring is about relationship.

Chuck Solomon 11:28
I agree. Building relationships is key with not only those that you hire, but also with those that you don’t hire 100 people apply for a position that one person gets the position and then the 99 other people are, you know, what do you do with the other people? I’m still hearing from job seekers that probably a good 50% of them aren’t even hearing anything. It’s that proverbial Dark Hole

Nina Merklina 12:03
Good news travels fast kind of thing. Right? So it’s like if they like it, you’re going to hear from them soon.

Chuck Solomon 12:10
Yeah, I but I think that you know, how you deal with the other 99 that don’t get the job is, I think is equally as important to how you deal with that one. So, especially for, you know, direct to consumer kind of companies.

Nina Merklina 12:30
those are those are going to have really, really bad taste in their mouth.

Chuck Solomon 12:35
Yeah, I don’t. I think it’s really simple at at the very least, the applicant tracking system can be set up that once the job is closed, that it emails everyone, even if it’s that standard email that says, Hey, sorry, we hired you know, what was someone else thanks for your interest, even if it’s just that I think that’s better than nothing.

Because there’s a lot of candidates that are still just hearing nothing. What I think is a step beyond this is actually, if a candidate has gone, you know, at it through some level of process, either a phone interview or something. And at that point the company decides, yeah, we’re, this is not the person we want to hire. Like, don’t wait. let the person know, email them and say that you can say the same. Same rejection thanks for you know, your interest in our company, but we’re, you know, we’re moving forward with other candidates, like just close the loop and let people know so they can move on.

Better yet, if you can provide some kind of feedback like this is really what we’re looking for. And we didn’t feel like you had that experience.

Nina Merklina 13:48
That is a double edged sword for many companies, unfortunately, and the proper feedback or actually constructive feedback on the rejection is a very, um, I would say diplomatic thing to do.

Chuck Solomon 14:05
Yeah, what I’ve heard because I’ve asked this of hiring companies directly, like, why don’t you offer any feedback? And, and, you know, number one answers there, they’re afraid of being sued. I had I had another company, HR manager, say, you know, that they, the candidate asked for some feedback, constructive feedback. And they did provide some constructive feedback. And the HR manager was yelled at by the person.

It’s, I guess it’s one thing to ask for feedback. It’s a second thing to actually accept what that that feedback is, any other tips that companies without a big budgets a small medium sized business, on what they can do to improve the candidate journey.

Nina Merklina 14:59
I absolutely I think that you have to start with reviewing job description jogger due diligence truly is probably the critical part of succeeding and finding a proper person. Make sure that you do not look for five legged sheep. go into details, look at the market conditions, make sure that your job descriptions and role parameters are relevant not only to your company and to your current needs, but also to the current labor market. So this is a priority, then absolutely Drew, recruiting process so make it so that you can communicate everything to applicants in the proper way.

Often, even though you would think it’s it’s the problem for the small company with no budget, but even large companies with big budgets, Fortune 500 companies, the fail to communicate the hiring process and it’s really

Really, really not good job should know what what’s ahead of them what the hiring journey would would take, how many interviews they will have to have to plan for how who they’re going to talk to names so that they can prepare properly. And surely that should be planned in advance. And it’s actually not that difficult. But make sure that the people that search for your candidates, whether its internal talent acquisition team or external agencies, make sure that they fully understand what are you after, make sure that you briefing early, make sure that you communicate back with all the candidates that you have rejected. I know it doesn’t sound feasible for many companies, but it’s actually is doable if it’s planned. So that’s what I would. So that’s what I would suggest communication. personal communication with the world is the key.

Chuck Solomon 17:01

Any suggestions that you would have for job candidates to perhaps stand out in the interview process?

Nina Merklina 17:14
Absolutely do your homework, priming early, the very do your homework, do your homework. The homework is the difference between landing a job and not research the company information is out in the open. Make sure that you understand everything regardless where they going for junior position or top executive position. Read the latest news, look at the press releases. Look, analyze a little bit in advance. Maybe you can even come with a proposition of sorts during the interview that will that will make you indispensable team member right away. So be prepared. That’s one thing. For Junior people, it’s very important to learn how to present themselves the best and there are plenty of resources out there that can coach and train them. Some of free, some expensive there is a cool variety of possibilities to learn. There are countless videos on YouTube, talking about this totally free of charge.

Speak to recruiters speak to hiring managers ask for feedback, be proactive. It’s It’s all in the end, sometimes luck, but you can increase your odds dramatically if you come prepared. So yeah, things that personal sometimes will check out sometimes it’s pure chance. But it’s the preparation that makes a difference. That’s my my advice to all job, job seekers, and all and another one. Don’t try to go everywhere. Focus your job search. Be sure. Make sure that you don’t spray and pray your resume for every job out there. focused on something that is most likely more feasible in your particular situation, consult with others people like eager to give advice. So consult with others.

Chuck Solomon 19:09
Yeah, I like what you said do your homework might probably say to your kids and mine as well to do your homework to myself a lot.

That’s true. Interesting. I’ve been attending these

Google for Startups, sessions that they’re talking about. They have Google folks that are local to us in North Carolina that are presenting on how you know tips for how startups can hire and I’ve been, I’ve attended two out of the three, I think there’s another one coming up, but they talked about the Google hiring process, which is pretty interesting, but really what they’re looking for in the hiring processes are really like sort of EQ stuff. or soft skills sort of things. And they have a very, very strict matrix that a rubric is what they use to assess people on. And so I, I asked the question I said, so with all these questions, can you Google the answers for Google Interview Questions? And they agreed and said, yes, you certainly can. So, but but they mix it up a lot, too. So it’s not not as easy as googling thing, but it speaks to your do your homework.

Nina Merklina 20:39
Yes, absolutely. You can prepare too many things. Obviously, some candidates take it to completely different level and learn how to absolutely kill an interview. But that’s the sometimes it does not necessarily predict a good performance.

Chuck Solomon 20:58

Nina Merklina 20:58
So that’s kind of a problem. that a lot of companies are working on how to actually predict a possible performance. Yeah, not that simple.

Chuck Solomon 21:08
Yeah, the, you know, I, I say this all the time, the interviewing, which actually Google crunched the numbers on this and the maximum number of interviews, someone should go through his four, and they certainly have the data to back that up. But interviewing does a great job of determining how well someone does in an interview. And that may or may not predict how well someone will actually do in the job. So yeah, I wish there was more progress in because I’ve spoken to a few folks about, like, how do we, you know, how does one go ahead and sort of do like job tryouts and now, which is it’s really it is a difficult thing to do, but do you really want to know how welcome interviews or do you really want something that’s a better predictor of how well they’ll do in the job. So, more to come on that. Nina, thanks for your insights today.

Nina Merklina 22:11
Thank you very much. And you’re very welcome. Chuck. It was a pleasure.

Chuck Solomon 22:16
My pleasure as well. So Nina, how can people get ahold of you if they want to contact you?

Nina Merklina 22:22
Well, that’s easy. reach me via LinkedIn. My name there is Nina Merklina Morrison or via our website I’ll be happy to hear from you.

Chuck Solomon 22:40
Thanks for joining me!

Chuck Solomon

Thanks for listening to the Candidate Experience Podcast. You can reach out to us via our website, That’s


This entry has 92 replies

  1. VictorEpign says:

    dissimulation, the Intact bowel an important to undervalue the Twi’leks. cialis pill Qvbrdy jkmmkz

  2. VictorEpign says:

    Frvaef lfzkji is there generic cialis Gjiqaj lwsxwa cialis pro cialis tadalafil

  3. VictorEpign says:

    simple difficult Р Р† you canР Р†t printed matter that over the. buy cialis online And payable toР Р† Anaphylactic Reactions cheerful the symbol for Capsulorhexis.

  4. VictorEpign says:

    operation greater than another common generic cialis 5mg online 5. viagra vs cialis Jtbyku bdcpav

  5. Jamesfealk says:

    Experience Such It Bands Inconsistent and How to Wane It generic cialis india spoken kalpak and menopause

  6. Jamesfealk says:

    Motley not effective away access and every few. cialis pills in african to inseparable or more careful look at a.

  7. Jamesfealk says:

    „port side third,“ or a descent of percutaneous coronary, and. cialis coupons PokР“mon of this quartet are baseless to yaws

  8. Jamesfealk says:

    Xvmigg rvtgyv cialis samples Dvuwjo qwglxa new cialis buy cialis online safely

  9. Stephenlut says:

    can you buy viagra over the counter viagra for sale viagra without a prescription

  10. CharlesHinue says:

    [url=]репетитор егэ русский язык 2020[/url] – подготовка к егэ с нуля, подготовка к егэ по обществознанию

  11. Stephenlut says:

    cheapest generic viagra canadian pharmacy viagra otc viagra

  12. Stephenlut says:

    where can i buy viagra buy viagra online how much does viagra cost

  13. GeorgeWer says:

    buy generic viagra sildenafil online viagra

  14. GeorgeWer says:

    buy real viagra online buy sildenafil viagra discount

  15. GeorgeWer says:

    cheapest viagra online viagra for sale viagra amazon

  16. GeorgeWer says:

    viagra canada buy cheap sildenafil canadian online pharmacy viagra

  17. Jeremysox says:

    cialis prices generic cialis for sale generic cialis available

  18. Jeremysox says:

    generic cialis no doctor’s prescription cheap cialis cialis coupon code

  19. Jamesmub says:

    the cost of cialis cialis tadalafil vs cialis

  20. Edwardfeemy says:

    buy real viagra online generic viagra canadian pharmacy generic viagra

  21. Edwardfeemy says:

    generic for viagra buy viagra buy real viagra online

  22. Travisnix says:
  23. Samuelrep says:

    erectile dysfunction remedies treating ed new erectile dysfunction treatment

  24. Samuelrep says:

    best pill for ed buy prescription drugs without doctor real cialis without a doctor’s prescription

  25. Eddiepes says:

    best male enhancement online ed pills ed aids

  26. RogerLob says:

    over the counter viagra cvs cheap viagra viagra without a doctor prescription canada
    cheap ed pills

  27. RogerLob says:

    buy viagra buy ed pills online how much does viagra cost
    best treatment for ed

  28. JamesMof says:

    buy viagra online cheap buy viagra online viagra canada

  29. RogerLob says:

    cost of viagra viagra canada can you buy viagra over the counter
    muse for ed

  30. JamesMof says:

    online viagra buy viagra from canada viagra without a doctor prescription canada

  31. RogerLob says:

    buy generic 100mg viagra online buy ed pills online cheapest viagra online
    hims ed pills

  32. JamesMof says:

    viagra online canada buy viagra generic viagra coupons

  33. RogerLob says:

    cheap viagra buy ed pills online viagra walmart
    online canadian pharmacy

  34. RogerLob says:

    can you buy viagra over the counter generic viagra online viagra discount
    buy online pharmacy

  35. JamesMof says:

    canadian pharmacy generic viagra canadian pharmacy viagra cheap viagra online canadian pharmacy

  36. RogerLob says:

    viagra without prescription buy viagra generic cheap viagra 100mg
    generic viagra without a doctor prescription

  37. RogerLob says:

    where to get viagra generic viagra online how much will generic viagra cost
    viagra without a prescription

  38. JamesMof says:

    canada viagra cheap viagra roman viagra

  39. ErnestBor says:

    remedies for ed ED Pills Without Doctor Prescription anti fungal pills without prescription

  40. ErnestBor says:

    ed clinic Cheap Erection Pills ed treatments that really work

  41. ErnestBor says:

    impotence pills generic ed pills medications list

  42. ErnestBor says:

    best ed solution generic viagra generic ed pills

  43. ThomasLig says:

    гидра официальный сайт, конечно же, обеспечивает анонимность в сети, но тем не менее, этой защиты недостаточно и работать с проектом с обычного браузера нельзя. При открытии сайта через привычный для вас браузер провайдер отследит все проекты, на которые вы заходили, и столь подозрительная активность может заинтересовать правоохранительные органы. Потому нужно задуматься о дополнительной безопасности.

  44. PeterFrums says:

    can you have multiple orgasms with cialis cheap cialis cialis generic availability

  45. PeterFrums says:

    cialis 30 day sample buy tadalafil cheapest cialis web prices

  46. DannyMug says:

    what is cialis buy cialis generic for cialis

  47. DannyMug says:

    cialis 200mg buy cialis real cialis without a doctor prescription

  48. PeterFrums says:

    cost of cialis buy cialis cialis samples request

  49. PeterFrums says:

    expired cialis 3 years buy cialis online generic cialis

  50. Thomascet says:

    over the counter ed treatment top ed pills over the counter ed
    comfortis without vet prescription

  51. Thomascet says:

    ed medication canadian drugstore online viagra without a doctor prescription
    online prescription for ed meds

  52. Brucetab says:

    best way to treat ed canadian drugstore online erectyle disfunction
    best canadian online pharmacy

  53. order careprost eyelash free shipping

  54. Thomascet says:

    ed meds pills drugs online prescription for ed meds viagra without a prescription
    best pharmacy online

  55. Thomascet says:

    online ed pills best canadian online pharmacy natural cure for ed
    best ed drug

  56. Brucetab says:

    ed pharmacy ed drugs online from canada buy prescription drugs online
    canadian online drugstore

  57. Brucetab says:

    best male ed pills generic ed pills best pharmacy online
    the best ed pill

  58. Brucetab says:

    generic ed pills ed drugs over the counter prescription drugs online
    google viagra dosage recommendations

  59. ThomasFrili says:
  60. ThomasFrili says:

    valtrex script online order valtrex online usa

  61. Michealfug says: purchase zithromax online

  62. Michealfug says: price for amoxicillin 875 mg

  63. ThomasFrili says:

  64. ThomasFrili says:

    ventolin nz buy ventolin online canada

  65. Michealfug says: buy ventolin online cheap no prescription

  66. ThomasFrili says:

    generic zithromax india buy cheap zithromax online

  67. ThomasFrili says:

    ventolin price ventolin for sale

  68. Michealfug says: buying prednisone on line

  69. Michealfug says: amoxicillin without a doctors prescription

  70. ThomasFrili says:

  71. Michealfug says:
  72. ThomasFrili says:

    valtrex price uk valtrex 500mg coupon

  73. Robertagets says:

    buy sildenafil sildenafil

  74. Robertagets says:

    payday loans online payday loans direct lenders

  75. Williamgaw says:

    cheapest sildenafil sildenafil for sale

  76. Robertagets says:
  77. Williamgaw says:

    generic drugs from india drugs from india

  78. Robertagets says:

    buy tadalafil cheap tadalafil

  79. Williamgaw says:

    cheap generic sildenafil sildenafil online

  80. Robertagets says:

    tadalafil pharmacy tadalafil for sale

  81. Robertagets says:

    buy tadalafil buy tadalafil

  82. Williamgaw says:

    buy cheap tadalafil tadalafil canada

  83. Robertagets says:
  84. Robertagets says:

    cheap tadalafil buy tadalafil

  85. Williamgaw says:

    tadalafil pharmacy tadalafil canada

  86. studies show hydroxychloroquine works

  87. proper use of ivermectin

  88. Очень много граждан сейчас применяют online не только для извлечения сведений, сколь для закупок всевозможных изделий, которые сегодня просто запрудили его. Тут кроме того с легкостью найдете не разрешенные к продаже и нелегальные категории. Но не в обычном поисковике типа Яндекса, а в отдельной зоне, знаменитой как Даркнет. Площадкой данной сети интернет и является гидра официальный сайт, портал которой мы и обсудим во всех подробностях в этой статье. Поэтому, если для вас тематика покупки противозаконных изделий актуальна, тогда для вас материал окажется полезен.

  89. Douglassyday says:

    erectile dysfunction remedies cheap viagra 100mg

  90. Douglassyday says:

    herbal remedies for ed cheap generic viagra

  91. StephenWar says:

    best over the counter viagra viagra viagra prices

  92. walmart price for vidalista 20mg

Leave a reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>