2016 has seen a shortage of nurses and it is unclear if the gap between supply and demand is going to shrink any time soon. The shortage is being caused by several reasons: the aging of the baby boomers requiring more medical attention, the nurses who are retiring, and the bottleneck from nursing education to the workforce. How can a nurse recruiter be successful in 2016? Here are some tips.
Sell nurse candidates on the quality of an organization
When you are rushing to hire candidates, it can be easy to forget what is most important to them. That is, nurses care about the organization they work for, what is required of them, and what tools and resources that specific job provides. Always remember to appeal to the candidate’s desires.
Get candidates to think outside the hospital
Many nurse candidates look for the same thing: a job at a hospital in a big city near family or friends. However, if you are not recruiting for this specific job, you need to find those nurses who are willing to try something new. Community-based care and other non-hospital settings can be fresh and new for some RNs.
Strong supervision can overcome lack of experience
Sometimes, you won’t be able to find an experienced nurse in a niche specialty. Recent graduates don’t usually get hired for intensive specialties like emergency rooms or operating rooms. However, if you can build a strong mentorship program it is possible, and this requires a healthy relationship between HR and the clinical leadership.
Think like a millennial when hiring millennials
Millennials care a lot about professional development and always are thinking about advancing their career. This can require a specific type of marketing, for example showing them the types of career resources you can offer.
Always consider how to retain new nurses
Once you find appropriate candidates, it is important to keep them from finding a new job. Consider what they care about, that is, having authority in in how patients are cared for and how the organization is run. Hazing is a big problem, as the senior nurses always have say over the new nurses. Making sure to have a healthy culture with strong leaders and mentors goes a long way in keeping everyone happy.
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