SEO or search engine optimization is quite a nuanced subject with several different methods and zillions of online tools for each method. However, learning SEO and using it for your business is a critical part of a successful marketing strategy. Good SEO can have a huge impact on your bottom line over time by giving you a great page ranking and driving traffic to your website. Here are the main three SEO strategies and the best tools for each of them.
SEO Strategies and Tools #1 – Keyword Research
Keyword research is the first thing you do before creating any content. Keywords are words and phrases people search for on sites like Google and Yahoo. The goal is to use keywords in your content so that when people search online with those keywords, your website will appear. Simple and common words generally have a higher volume, which also means they are very competitive. Ideally, you want to find keywords that are less competitive but still relevant to your business, and use these on your website. Some great keyword research tools are: Ubersuggest and KWFinder
SEO Strategies and Tools #2 – On-Page SEO
On-page SEO is the most nuanced of the SEO strategies, as there are many different facets. One of the most important things to remember is that content is king. Having unique, relevant content that hopefully utilizes the keywords you researched goes a long way. However, on-page SEO also takes into account the back end of your website. Your HTML code needs to be easy to read for Google to be able to crawl through and understand what your site is about. Your site should also load quickly, be optimized for mobile, use anchor text, and avoid spamming too many links. Here some great tools for analyzing your on-page SEO: FeedTheBot and Moz
SEO Strategies and Tools #3 – Off-Page SEO
The last major SEO strategy is off-page SEO. Besides keywords usage and on-page SEO, the other main factor that affects how your page ranks in search engines is the amount of backlinks. Backlinks are links on other websites that link back to pages on your domain. Search engines take these into account when calculating your page rank, and the authority of the website that is backlinking you also matters. Sites with .gov and .edu are the best, but if you are just starting out a good strategy is to reach out to smaller sites and try to get press from them. One strategy is to analyze the backlinks of your competitors and contact the writers who are linking to them. Some good sights to analyze backlinks are: Open Link Profiler and BuzzSumo and Majestic SEO
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