Digital marketing is critical for success throughout all aspects of a business in 2016. For human resources, that means creating a strong brand and using innovative methods to attract the best talent. To do so, HR departments definitely need to utilize these 10 skills.
1. Big Data Analysis
The age of big data is upon us and is having a huge impact on all facets of marketing. Being able to analyze large sets of data is crucial to see market trends, and is a major factor in successful marketing. Analyzing big data will give businesses better insights on how effective their marketing efforts are and what areas they can improve upon. In terms of human resources, data can help candidate identification as well as improve employee performance over time.
2. Social Media Advertising
Social media has become a massive industry and we are only recently realizing its true potential. A billion people actively use Facebook, and the specific ways we can target them through advertisements are endless. In the right hands, social media advertising is a powerful tool to get web traffic and leads.
3. Email Marketing
While social media represents the shiny new toy that people are moving to, email marketing is still an important option. It offers a deeper connection than on social media, especially with your more loyal customers. Understanding effective email marketing and bounce rates, open rates, and conversion rates is a critical part of nurturing customers and moving them through your sales funnel. Social media can only get you so far.
4. Search Engine Marketing
Search engine marketing is just another piece of the puzzle for successful digital marketing, but it is definitely just as important. There are two parts to search engine marketing; optimizing your website and content for organic search, as well as using Adwords to get clicks on your website. Search engine optimization can be extremely powerful for building traffic over time.
5. Digital Marketing Software and Technology
There are countless tools for digital marketers these days. Things like Hootsuite, Salesforce, Mailchimp, Tweetdeck, and Google Analytics. Proficiency in these digital marketing tools helps you be more efficient in controlling your other marketing efforts.
6. Social Media
Not only do you need a website, but companies these days need to have robust presences on social media. Depending on your industry, this can be really powerful for interacting with your customers. Furthermore, there are a ton of different social media outlets like Twitter, Facebook, LinkedIn, Youtube, Instagram, and Pinterest, so you should have a good understanding of them to know which ones make the most sense for your business.
7. Content Marketing
Good content is key to having a great online presence. That means blog posts, ebooks, infographics, and images. When you have good content, you can generate more engagement on social media and gain more traffic.
8. Mobile Marketing
These days, everyone does everything on their phones. Catering and optimizing your ads towards mobile devices is definitely important, as viewing an ad on your phone rather than your desktop is a different experience.
9. Viral Marketing
The speed of social media and the Internet has created this digital marketing niche called viral marketing. Viral marketing is all about jumping onto trending topics and news and using eye-grabbing images and ad texts to get a bigger audience. While it’s very difficult to know what is going to go viral, using some of these tactics is worth it for the chance when you do strike gold.
10. Visual Marketing
Having creative, professional visuals are critical in making good advertisements. Static images and videos are really key for your social media presence and employer branding. Tools like Photoshop, Illustrator, and Final Cut are very useful in putting together attractive visuals.
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